Morton Salt is an American tradition, with roots that date back to 1848. Since then, based on consistent excellence that has passed the test of time, and then some, the company has established itself as the trusted authority on salt. Morton introduced the country to the slogan, “When it rains, it pours™.” It also introduced us to one of the most recognizable icons in the world the Morton Umbrella Girl. Shes occupied a space in our pantry before we were old enough to cook and she still brings life to our foods today. Though today she comes in many forms. From table to popcorn and pickling salts to the salt products that are exploding into average American kitchens: Kosher and sea salts - Morton is still pulled off of grocery shelves more than all other brands.